Directions

With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.

To sit alongside Directions we also have a whole range of complimenting products including shampoo's, conditioner, colour and lightening kits.

Also available at selected pharmacies and hair salons nationwide.